Environmental changes have emerged as one of the greatest threats to nearly every living thing that has established itself on planet earth. In recent years, plants and animals have begun migrating to areas with higher elevations as a mechanism to adapt to these biotic changes, most notably climate change. They inherently understand circumstances have put them in a position where adaptation is critical to the survival of their species. Through this understanding, these animals have been forced to migrate accordingly, setting their sights on the North.
For a long time, we as humans have forced environments to adapt to our own standards. However, larger problems such as sea level rise, water scarcity, and ocean acidification have put us in an opposite position. Similar to other organisms on Earth, we must now adapt to an increasingly foreign world where a new climate is disturbing ecological systems at a rate that is out of our control.
Our new campaign, MoveNorth, is a metaphor for the the current situation our society has found itself in. We are at a turning point where current societal tendencies must be reevaluated in order to create a prosperous future for ourselves, our children, and the natural world we inhabit.
As avid outdoor enthusiasts, we find it important to understand the constant threats and problems associated with our environment. Everything we do has an impact and we believe knowledge is the most important tool we can provide to our followers. Due to the lack of action taken by those in charge of policy, our hope is to encourage critical thought and affect personal decisions made throughout everyday life.
This website will act as a platform to curate examples of adaptation, the drastic problems involved, and the leaders who are working towards change. The campaign will provide a resource to help people better understand the contributing factors and how we as a species can work towards a solution.